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Research papers

Embracing the Avalanche of Change

Predicting, particularly when it is about the future, is difficult; This was the rather quizzical comment oncemade by Nobel Laureate Niels Bohr. In our world, which is experiencing greater volatility, uncertainty,complexity and ambiguity (?VUCA?),...

Catalogue: Congress 2022: 75th Anniversary
Authors: David Smith, Adam Riley
Companies: DVL Smith Ltd, Decision Architects
September 23, 2022
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Citation

Smith and Riley (2022a, September 23). Embracing the Avalanche of Change. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/embracing-the-avalanche-of-change


Research papers

We have wired the world, but unplugged our brains

This paper looks at the human side of the arrival of new information technology. The authors argue that the market research industry should now explain to the outside world how it is making sense of 21st century marketing information. We believe this...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: David Smith, Andy Dexter, Jonathan Fletcher
Company: DVL Smith Ltd
September 1, 2000
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Citation

Smith, Dexter and Fletcher (2000a, September 01). We have wired the world, but unplugged our brains. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/we-have-wired-the-world-but-unplugged-our-brains